'We’ve Always Been Black History': Gee’s Bend Quilters Reflect On New HBCU Collection, Legacy And Honoring Black Excellence

Read more at Blavity.

When Adidas tapped the Quilters of Gee’s Bend for its 2025 Honoring Black Excellence campaign, the women behind the iconic quilts were stunned — not because their work lacked value, but because the world was finally catching up to what their community has always known.